https://goodlabs.kz/wiki/ Field notes on growth analytics, server-side tracking and attribution — fintech, superapps and e-commerce. en Thu, 30 Jul 2026 12:00:00 GMT https://goodlabs.kz/wiki/superapp-analytics/ https://goodlabs.kz/wiki/superapp-analytics/ Thu, 30 Jul 2026 12:00:00 GMT A superapp is not a website and not an app - it is a native shell full of WebViews, and every standard measurement assumption breaks at the boundary. The four problems, in the order they bite, and the three rules that hold across all of them. superapp webview attribution banking mobile-growth hub https://goodlabs.kz/wiki/ga4-vs-amplitude-superapp/ https://goodlabs.kz/wiki/ga4-vs-amplitude-superapp/ Tue, 28 Jul 2026 12:00:00 GMT GA4 is free until superapp volume turns its quotas into your architecture. A comparison grounded in a 200-event cleanup, a vendor-selection memo, and the published limits of both tools. ga4 amplitude product-analytics superapp vendor-selection banking https://goodlabs.kz/wiki/appsflyer-adjust-firebase-mmp/ https://goodlabs.kz/wiki/appsflyer-adjust-firebase-mmp/ Tue, 28 Jul 2026 12:00:00 GMT Three tests for whether you need a measurement partner at all — and the two differences between AppsFlyer and Adjust that actually showed up in a banking S2S integration. mmp appsflyer adjust firebase mobile-attribution s2s skan https://goodlabs.kz/wiki/do-you-need-a-cdp/ https://goodlabs.kz/wiki/do-you-need-a-cdp/ Tue, 28 Jul 2026 12:00:00 GMT Most "we need a CDP" conversations are a taxonomy problem, an identity problem, or an activation gap. Here is how to tell which one you have, and the cheaper architecture that closes three of the four. cdp dwh first-party-data reverse-etl identity capi https://goodlabs.kz/wiki/amplitude-event-taxonomy-superapp/ https://goodlabs.kz/wiki/amplitude-event-taxonomy-superapp/ Tue, 28 Jul 2026 12:00:00 GMT Two hundred events, eighteen prefixes, and nobody could answer how many people bought a policy last month. How a superapp event taxonomy collapses to thirty-five with one required parameter, why the money event has to leave the browser, and the migration step everyone skips. amplitude event-taxonomy product-analytics banking superapp data-governance https://goodlabs.kz/wiki/ga4-ai-assistant-traffic/ https://goodlabs.kz/wiki/ga4-ai-assistant-traffic/ Tue, 28 Jul 2026 12:00:00 GMT Google shipped a native AI Assistant channel in May 2026. It classifies on the referrer header - and roughly 70% of AI traffic arrives without one. What the native channel covers, the custom channel group that fills the gap, and how to size the part that lands in Direct forever. ga4 ai-search attribution channel-grouping analytics https://goodlabs.kz/wiki/consent-mode-v2-server-side-gtm/ https://goodlabs.kz/wiki/consent-mode-v2-server-side-gtm/ Tue, 28 Jul 2026 12:00:00 GMT Going server-side changes where a tag fires, not whether it was allowed to - and it removes three safety nets that used to cover for a sloppy consent setup. How consent actually reaches the server container, why non-Google tags fire regardless, and the denied-state test nobody runs. consent-mode sgtm server-side gdpr pii data-governance https://goodlabs.kz/wiki/sgtm-hosting-cost/ https://goodlabs.kz/wiki/sgtm-hosting-cost/ Tue, 28 Jul 2026 12:00:00 GMT Cloud Run's real floor is three instances, not one. Stape bills incoming requests, not events. Cloudflare stopped being a proxy-only option in April 2026. Published rates with the arithmetic shown - and the line items nobody puts on a pricing page. sgtm server-side cloud-run stape cloudflare infrastructure https://goodlabs.kz/wiki/webview-attribution-product-analytics/ https://goodlabs.kz/wiki/webview-attribution-product-analytics/ Fri, 24 Jul 2026 12:00:00 GMT Your service runs inside a SuperApp WebView, paid traffic arrives on ad-origin deep links, and a kill-switch has already killed the browser pixel. How to capture attribution off the launch URL and native getAttribution() into Amplitude, gate it to ad-origin traffic so it doesn't poison the paid channel, and run a separate server-side layer for ROAS. superapp webview amplitude attribution adjust server-side https://goodlabs.kz/wiki/meta-lead-ads-crm-cloudflare-worker/ https://goodlabs.kz/wiki/meta-lead-ads-crm-cloudflare-worker/ Tue, 14 Jul 2026 12:00:00 GMT Meta Lead Ads captures the lead, then leaves it stuck inside Meta. A working bridge on a Cloudflare Worker: a stateless edge proxy that verifies the inbound signature, pulls the lead from the Graph API, dedups, DLQs the failures, and signs its handoff to the CRM - no server, and no third-party SaaS touching your PII. meta-lead-ads instagram cloudflare-worker crm webhook attribution https://goodlabs.kz/wiki/google-ads-leads-no-disbursements-gclid/ https://goodlabs.kz/wiki/google-ads-leads-no-disbursements-gclid/ Mon, 13 Jul 2026 12:00:00 GMT Your Google Ads account is full of leads but shows no revenue - almost always a broken gclid chain. Where a redirect tracker drops the click ID, how to reconnect it all the way to a server-side purchase with GA4 Measurement Protocol and Enhanced Conversions, and the deployment traps that bite on the way. google-ads gclid attribution sgtm enhanced-conversions measurement-protocol https://goodlabs.kz/wiki/fetch-xhr-interceptor-spa-funnels/ https://goodlabs.kz/wiki/fetch-xhr-interceptor-spa-funnels/ Mon, 06 Jul 2026 12:00:00 GMT Someone else owns the SPA's front end, but you still need to qualify leads and gate conversions. Monkey-patching fetch and XMLHttpRequest inside GTM gets it done - how the interception works, how to build value-based bidding from what you intercept, and the day a front-end change broke the whole thing without a single error. gtm spa fetch-interceptor conversion-tracking value-based-bidding lead-qualification https://goodlabs.kz/wiki/banking-offline-branch-attribution/ https://goodlabs.kz/wiki/banking-offline-branch-attribution/ Mon, 04 May 2026 12:00:00 GMT An advanced online-to-offline attribution architecture for banks: click capture, branch handoff, CRM/OCRM ledger, offline conversion imports, Meta CAPI, value model, and QA for campaigns where the final sale happens in a branch. o2o banking offline-conversions crm google-ads meta-capi https://goodlabs.kz/wiki/superapp-deeplinks-webview-attribution/ https://goodlabs.kz/wiki/superapp-deeplinks-webview-attribution/ Mon, 04 May 2026 12:00:00 GMT How to build deep-linking for a banking SuperApp with hundreds of WebView services: verified App Links, Universal Links, templates for deposits and payments, cross-authorization, and preserving UTM and MMP attributes across every transition. superapp deeplinks webview mmp app-links universal-links attribution https://goodlabs.kz/wiki/superapp-promotion-firebase-troas/ https://goodlabs.kz/wiki/superapp-promotion-firebase-troas/ Mon, 04 May 2026 12:00:00 GMT How to grow a Halyk-class banking SuperApp once registration and KYC already deliver users but the business needs transfers, loans, deposits, and purchases inside WebView services. We cover event taxonomy, value in Firebase, tROAS, and campaign structure. superapp firebase troas app-campaigns banking mobile-growth https://goodlabs.kz/wiki/tiktok-instagram-inapp-browser-tracking/ https://goodlabs.kz/wiki/tiktok-instagram-inapp-browser-tracking/ Mon, 04 May 2026 12:00:00 GMT An in-app browser breaks the usual tracking model: the click is there, but the event, the cookie, and the purchase live in different contexts. We walk through a first-party bridge architecture, event_id, and server-side routing for Meta CAPI and TikTok Events API. in-app-browser tiktok instagram capi events-api server-side https://goodlabs.kz/wiki/first-party-data-dwh/ https://goodlabs.kz/wiki/first-party-data-dwh/ Sun, 05 Apr 2026 12:00:00 GMT GDPR, CCPA, and the death of third-party cookies make dependence on Meta and Google dangerous. We look at how enterprise companies are saving marketing with the Modern Data Stack and Reverse ETL. dwh first-party-data cdp bigquery analytics https://goodlabs.kz/wiki/meta-capi-capig/ https://goodlabs.kz/wiki/meta-capi-capig/ Tue, 10 Mar 2026 12:00:00 GMT Browser-side trackers lose up to 30% of data to ad blockers and iOS 14. We look at how Server-Side Tracking (CAPI) and the CAPIG gateway rescue analytics and cut CPA. capi capig meta server-side analytics https://goodlabs.kz/wiki/ocrm-o2o-sales-funnel/ https://goodlabs.kz/wiki/ocrm-o2o-sales-funnel/ Sun, 22 Feb 2026 12:00:00 GMT Stop judging ads only by leads. We walk through how to pipe data from Google Ads into the CRM (amoCRM/Bitrix24) and feed real sales back into analytics. crm analytics google-ads ga4 o2o https://goodlabs.kz/wiki/skan-mmp-firebase/ https://goodlabs.kz/wiki/skan-mmp-firebase/ Thu, 15 Jan 2026 12:00:00 GMT We unpack the logic of SKAN, how its timers work, and how to relay data from the MMP into Firebase. skan ios mmp firebase analytics