Available for new engagements

I help fintech and e‑commerce companies connect ad spend to real revenue

Fractional growth analytics consultant. I build the attribution systems, conversion infrastructure, and data pipelines that turn marketing from a cost center into a measurable growth engine.

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What I Do

Deep technical expertise where marketing meets engineering

🔗

Mobile Attribution

AppsFlyer, Adjust, Firebase integration. SKAN compliance, deep linking, deferred deep links, branded domains. Cross-platform attribution for iOS and Android.

📊

Conversion Infrastructure

GTM architecture, dataLayer design, server-side tagging via Stape. Multi-platform pixel setup — GA4, Google Ads, Meta CAPI, TikTok Events API.

🔄

Offline Conversion Loops

S2S pipelines feeding CRM events back to ad platforms. Value-based bidding on real revenue, not form fills. Online-to-offline branch visit attribution.

🧪

Product Analytics

Amplitude and GA4 implementation from scratch. Event taxonomy design, funnel analysis, user identity resolution. PII-safe instrumentation architecture.

🏗️

Data Pipeline Architecture

Connecting ad platforms to your DWH via APIs and ETL. Airflow orchestration, Redshift/BigQuery schemas. End-to-end ROAS measurement from click to revenue.

⚡

Technical SEO & Performance

Core Web Vitals optimization, page speed audits, structured data. Server caching strategy, critical CSS, lazy loading. Developer task specs with acceptance criteria.

Selected Work

Real results from real engagements

Super App Growth — National Bank

Scaled a mobile banking super app from 700K to 7M active users over 3 years. Built the attribution infrastructure from zero, eliminated agency dependency, negotiated direct contracts with Google and TikTok, and drove 70/30 organic-to-paid traffic ratio.

10×
User growth
17% → 87%
Onboarding conversion
15×
Organic traffic growth
35%
Digital share of total sales

Read full case study →

Zero-to-One Analytics — Digital Bank Launch

Built the entire digital marketing and analytics infrastructure for a rebranded national bank — from GTM and pixel implementation to a DWH pipeline connecting ad platform APIs to revenue dashboards. Designed a government API integration for real-time lead validation.

+25%
Revenue YoY
0 → Full Stack
Analytics infra built
6
Tech specs authored

Read full case study →

Background

Built at the intersection of marketing and engineering

Experience

Digital Marketing Lead

National bank, flagship super app — 3 years

Head of Digital Marketing

National bank, digital transformation — 2 years

Fractional Consultant

Fintech, e-commerce, insurance — current

Education

BSc Computer Science & Business Administration

Technical Stack

Attribution & MMP

AppsFlyer Adjust Firebase Branch

Analytics

Amplitude GA4 GTM Yandex Metrika

Ad Platforms

Google Ads API Meta CAPI TikTok Events

Engineering

Python JavaScript SQL Airflow Redshift

How I Work

Embedded in your team, not an outside vendor

Audit & Discovery

I review your current tracking, attribution setup, and data flows. You get a clear picture of what's working, what's broken, and what's missing — with a prioritized roadmap.

Architecture & Specs

I produce production-ready technical specifications — the kind your developers can implement without ambiguity. Event taxonomies, database schemas, API integrations, GTM configurations.

Implement & Optimize

I work alongside your dev and data teams to implement, QA, and iterate. I stay engaged through optimization — adjusting bidding strategies, fixing attribution gaps, and building dashboards.

Let's figure out where your data is leaking money

I typically start with a 2-week audit engagement. No long-term commitment required — if the audit surfaces value, we continue. If not, you keep the roadmap.

dilshat@goodlabs.kz → LinkedIn

Based in Almaty, Kazakhstan · Working globally · UTC+5