Growth Analytics Consultant
for Fintech & E-Commerce
I help banks, fintech, e-commerce, and marketplaces build measurement infrastructure, cut wasted ad spend, and unlock growth levers that aren't visible in last-click reports.
Hi, I'm Dilshat
I've spent the last eight years inside Kazakhstan's largest financial companies - Halyk Bank, Bereke Bank, BCC, and Halyk Insurance. My job is connecting ad spend to actual revenue. I build the measurement infrastructure to make that happen: attribution systems, event taxonomies, server-side pipelines, and campaign architecture. Over that time, I've grown UA budgets from $200K to over $3M a year.
Between 2020 and 2023, Google and Meta both offered me roles in their Dublin offices, covering EMEA fintech sales. I turned them down. The problems in the local market were just more interesting to solve, and the tax math of relocating didn't make sense.
Right now, I split my time. At BCC, I'm building out the analytics infrastructure from scratch for an online banking app with 2 million active users. At Halyk Insurance, I run the full performance marketing and analytics stack across four major product lines, driving $26–30M in annual premiums.
Based in Almaty, working globally. Beyond building architecture, I'm fully hands-on: I actively manage multi-million dollar ad campaigns, drive SEO and ASO strategies, and implement complex technical setups like Server-to-Server (S2S) integrations, advanced GTM, and full-stack analytics.
Infrastructure
that drives revenue.
Clear costs.
No surprises.
Subscribe via invoice and submit tasks through a dedicated Trello or ClickUp board.
Request any analytics or ad campaign work, from GTM taxonomy to CAPI pipelines.
Receive production-ready infrastructure and specifications within 48 hours.
Hire me today
Skip the agency markup and work directly with an experienced analytics engineer.
dilshat@goodlabs.kz →Analytics Retainer
A flat monthly rate for direct access to analytics engineering. Best for teams that need to maintain complex data without agency overhead.
- No long-term contracts
- Unlimited analytics requests
- Avg 48 hour turnaround
- Pause or cancel anytime
- Direct comms via Telegram or Slack
Campaign Management
I handle the entire media buying and performance marketing lifecycle across your ad platforms.
- Google Ads & Meta
- Programmatic (DV360)
- CPA/ROAS optimization
- Weekly reporting
- Ad creatives guidance
8 years, mostly fintech
Projects across Kazakhstan's largest banks, insurers, and fintechs.
Real specs from real client work
Technical specifications written for fintech clients. Anonymized. Download and adapt.
Feed CRM loan statuses back to Google, Meta, and TikTok for value-based bidding. Python + Airflow code included.
JS click tracker, PostgreSQL schema, nightly Airflow batch with IIN/phone match key, and platform upload scripts.
Developer-ready spec: TTFB, LCP, deferred GTM, JSON-LD. Every task includes acceptance criteria.
iOS Associated Domains, Android App Links, SDK init order, 15+ QA test cases.
Single GTM container firing GA4, Meta CAPI, TikTok Events API, and Google Ads simultaneously.
IIN/phone validation at form submit with backend proxy, caching, and conditional GTM events on valid leads only.
Let's talk about your project
I start with a two-week audit. Fixed scope, no long-term commitment upfront. If it surfaces value, we continue, if not, you keep the roadmap.
Almaty, Kazakhstan · UTC+5 · Remote-first