Free tools for everyday measurement

Build campaign links, check acquisition economics and work through tracking decisions. Use the tool you need, then bring the harder questions to an audit.

Prepare a campaign

UTM builder

Create consistent campaign links.

Script recipes

Implementation recipes for GTM and analytics.

Model performance

Calculators

Explore acquisition economics for e-commerce, fintech and insurance.

Cohorts

Compare retention and customer value over time.

Check measurement

iOS tracking

Work through mobile measurement options and their limits.

Maturity check

Find gaps in your measurement setup.

Need to know which numbers you can trust?

The attribution audit traces your funnel and turns the gaps into a ranked plan.

Explore the $3,000 audit