Follow a conversion to its source
Each with the root cause, not just the symptom, and what it is costing in misallocated spend.
Find out which numbers you can trust
A read-only review of how your funnel is measured - tag manager, analytics, ad platform signal quality, and the gap between what the platforms report and what your CRM settles.
purchaseTrace an eventBrowser
event_id: 48213GTM tag
event_id: 48213Meta CAPI
event_id: nullP0The server event has no deduplication ID
Illustrative audit views. No client data.
Know what to fix before you build
Find where the numbers diverge
The actual size of the gap between reported and settled conversions, by channel.
Leave with a repair plan
What to change, in what order, with the dependencies made explicit.
Illustrative interface with sample data. No live account is connected.
How it runs
- 1Intake
- 2Read-only access
- 3Reconciliation
- 4Findings and walkthrough
What you get
- Findings ranked P0 to P3
- Quick wins split from structural work
- A platform-versus-CRM reconciliation
- A 90-day roadmap delta
- The report is yours either way
$3,000fixed scope, 2 weeksBook the audit call
This is the entry point. Most engagements start here and move up only if the audit finds something worth building.
Worth doing when
- The platforms and the CRM disagree and nobody can explain the delta
- Spend is being allocated on numbers the finance team does not accept
- You inherited a measurement setup and have no idea what it does
- Someone is proposing a rebuild and you want a second opinion first
- Performance dropped and you cannot tell whether it is the market or the tracking
Written up in detail
Questions I get asked
What access do you need?
Read-only on the tag manager, the analytics property and the ad accounts, plus whatever conversion export the CRM can produce. Nothing is changed during the audit.
What if you find nothing?
Then you have a documented, independent confirmation that your measurement is sound, which is worth having before the next budget conversation. It has happened.
Do we have to buy the fixes from you?
No. The report is written so another team can execute it. Several have.
Can we try the free version first?
Yes - the maturity diagnostic scores your setup across six dimensions in about three minutes, in the browser, with no email required. It is a rough sketch of what the audit does properly.
Book the audit
Two weeks, fixed scope, $3,000. The report is yours regardless of what happens next.