Инструкция по генерации каруселей для Модуля 15 (Стратегия и Управление маркетингом)
7 min read
В этом файле собраны все промпты для генерации визуальных каруселей по Модулю 15 (от 15.01 до 15.10).
Стиль для всех слайдов: Premium tech landing page illustration, Google corporate flat vector style. A clean, lively background. In the foreground, an EXTREMELY DETAILED conceptual scene: ... Crisp flat vectors. NO glare.
15.01 - Философия СМО (2 слайда)
Слайд 1 (Дирижер оркестра):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A CMO standing on a high podium, conducting a giant digital orchestra. Each musician represents a department (Sales, IT, Product, Data). Together they are creating a glowing wave of growth. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "СМО — ДИРИЖЕР РОСТА", "ОТ ТАКТИКИ К СТРАТЕГИИ".
Слайд 2 (Голос клиента):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A boardroom meeting of grey figures (CEO, CFO, CTO). One figure (the CMO) is glowing in color and holding a giant golden megaphone that amplifies a smiling customer's heartbeat. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "ГОЛОС КЛИЕНТА", "БИЗНЕС-ПАРТНЕР".
15.02 - Маркетинговая стратегия (2 слайда)
Слайд 1 (Маяк в шторме):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A high-tech digital lighthouse (The Strategy) standing on a rock. Its beam of light is cutting through a dark storm and showing a clear path for a fleet of ships (The Company). Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "СТРАТЕГИЯ 3-5 ЛЕТ", "ПУТЬ К ПОБЕДЕ".
Слайд 2 (Голубой океан):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A red ocean full of sharks (Competitors) fighting over a small fish. Next to it, a calm, vast Blue Ocean where a single golden ship is sailing toward a massive sun. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "ГОЛУБОЙ ОКЕАН", "БЕЗ КОНКУРЕНЦИИ".
15.03 - Управление P&L и Бюджетом (2 слайда)
Слайд 1 (Язык цифр):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A CMO and a CFO looking at a giant digital hologram. The CMO is touching a marketing icon, and it instantly shows how it grows the EBITDA tree in the CFO's hands. They are both nodding in agreement. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "ЗАЩИТА БЮДЖЕТА", "ЯЗЫК EBITDA И ROI".
Слайд 2 (Инвестиционный портфель):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A marketing budget being planted like seeds in a garden. Some seeds grow into tall trees (Brand), some into quick flowers (Performance). The CMO is carefully watering the entire garden. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "УПРАВЛЕНИЕ P&L", "МАРКЕТИНГ — ЭТО ИНВЕСТИЦИЯ".
15.04 - Построение команды (2 слайда)
Слайд 1 (Оркестр виртуозов):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A CMO assembling a high-tech puzzle. Each piece is a person with a unique talent (Coder, Designer, Analyst). When they snap together, they start glowing with energy. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "МАСШТАБИРОВАНИЕ КОМАНДЫ", "ОРКЕСТР ЗВЕЗД".
Слайд 2 (T-Shaped таланты):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A group of people shaped like the letter 'T'. They have deep roots in one soil (Expertise) but their arms reach out to help all other areas. They are building a giant bridge together. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "T-SHAPED ЛЮДИ", "ГИБКАЯ СТРУКТУРА".
15.05 - Брендинг и Позиционирование (2 слайда)
Слайд 1 (Смысловой фундамент):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A giant, solid marble pillar (The Brand) supporting a glass skyscraper (The Company). Without the pillar, the skyscraper would fall. On the pillar is engraved a single word: "TRUST". Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "БРЕНД — ЭТО ФУНДАМЕНТ", "ЦЕННОСТЬ > ЦЕНЫ".
Слайд 2 (Маяк позиционирования):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: 100 identical grey boxes. In the middle, one golden box that is glowing and has a unique shape. All customers are walking toward the golden box. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "ПОЗИЦИОНИРОВАНИЕ", "БЫТЬ ДРУГИМ".
15.06 - Экосистема маркетинга (2 слайда)
Слайд 1 (Единый организм):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A futuristic clockwork mechanism where 3 giant gears labeled 'Marketing', 'Sales', 'Product' are perfectly meshed. They turn in perfect harmony, moving a giant hand toward 'Profit'. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "ЕДИНАЯ ЭКОСИСТЕМА", "БЕЗ БАРЬЕРОВ".
Слайд 2 (Customer Journey):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A customer walking on a glowing path through a digital city. At every step, they are met by friendly guides (Marketing, Sales, Support) who know exactly what the customer needs. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "КЛИЕНТСКИЙ ПУТЬ", "БЕСШОВНЫЙ ОПЫТ".
15.07 - Трансформация в эпоху ИИ (2 слайда)
Слайд 1 (ИИ-двигатель):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A marketer holding a high-tech controller. In front of him, a giant AI machine is generating thousands of creative ideas and analyzing data at the speed of light. The marketer is choosing the best direction. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "МАРКЕТИНГ ЭПОХИ ИИ", "СКОРОСТЬ МЫСЛИ".
Слайд 2 (Персонализация 1:1):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A giant digital eye (AI) looking at 1 million people. To each person, it shows a unique, perfectly tailored gift box. Everyone is happy. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "ГИПЕР-ПЕРСОНАЛИЗАЦИЯ", "БУДУЩЕЕ УЖЕ ЗДЕСЬ".
15.08 - Управление изменениями (2 слайда)
Слайд 1 (Лидер реформ):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A leader holding a bright torch (The Vision), leading a group of people from a dark, old factory toward a bright, futuristic city. Some people are hesitant, but the leader is encouraging them. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "УПРАВЛЕНИЕ ИЗМЕНЕНИЯМИ", "ЛИДЕРСТВО".
Слайд 2 (Быстрые победы):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A team celebrating a small golden trophy (Quick Win) early in their long journey. This trophy gives them the energy to climb the massive mountain ahead. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "БЫСТРЫЕ ПОБЕДЫ", "ВЕРА В УСПЕХ".
15.09 - Кризис-менеджмент (2 слайда)
Слайд 1 (Капитан в шторм):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A captain (CMO) holding the wheel of a ship in a massive storm. He is calm, focused, and pointing toward a gap in the clouds where the sun is shining. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "КРИЗИС-МЕНЕДЖМЕНТ", "СПОКОЙСТВИЕ И РАСЧЕТ".
Слайд 2 (Время возможностей):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: While others are hiding from the rain, one person is busy planting seeds in the freshly watered ground. These seeds will grow into a forest when the sun comes out. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "КРИЗИС = ВОЗМОЖНОСТЬ", "ЗАХВАТ РЫНКА".
15.10 - Визионерство (2 слайда)
Слайд 1 (Взгляд за горизонт):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A CMO looking through a high-tech telescope. He sees a futuristic city floating in the clouds (The Future) while everyone else is looking at their feet. He is drawing a map of what he sees. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "ВИЗИОНЕРСТВО", "ВИДЕТЬ БУДУЩЕЕ".
Слайд 2 (Эволюция смыслов):
Premium tech landing page illustration, Google corporate flat vector style. A clean background. In the foreground, an EXTREMELY DETAILED scene: A transition from a box of a physical product to a glowing heart (The Meaning) and finally to a digital ecosystem that connects people. The journey of value. Crisp flat vectors. NO glare. TEXT MUST BE EXACTLY IN RUSSIAN: "МАРКЕТИНГ 2030", "ЭКОНОМИКА СМЫСЛОВ".