E-Commerce Tracker

The full GA4 e-commerce funnel.

From initial catalog browse to issuing a full refund. Every micro-interaction is tracked.

view_item_list — catalog loaded

select_item — product clicked

view_item — product page viewed

add_to_cart — added to cart

remove_from_cart — removed from cart

begin_checkout — checkout started

add_shipping_info — shipping info added

add_payment_info — payment info added

purchase — purchase complete

refund — refund issued

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