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Technical guides from the field
Patterns, specs, and implementation notes from real fintech analytics projects.
ArticleMay 2026
O2O Banking: connecting digital advertising to branch visits, loan disbursements, and deposits
Deep links for a Halyk-class SuperApp: WebView services, cross-auth, and lossless UTM/MMP attribution
A SuperApp cannot be grown on KYC alone: Firebase events, a value model, and tROAS for product growth
When TikTok and Instagram open your site inside the app: keeping attribution, events, and CAPI working without hacks
The end of rented audiences: why businesses are building their own DWHs and collecting First-Party Data
The end of the Pixel era: why businesses should move to CAPI and CAPIG
How to connect online advertising with offline sales: building transparent O2O analytics
