Пошаговый чек-лист запуска продукта: от beta-теста до GA. Ничего не забыть.
#intermediate #block-03
Pre-Launch (4-6 недель до)
Product
- MVP / Product ready for beta
- Onboarding flow tested
- Bug tracking setup (Sentry, Crashlytics)
- Analytics SDK installed (GA4, Amplitude, AppsFlyer)
- Event schema documented
Marketing Infrastructure
- GTM container setup (web + server-side if needed)
- GA4 property + key events configured
- Meta Pixel / CAPI installed
- Google Ads conversion tracking
- UTM convention documented
- Landing page(s) built and tested
- Email sequences ready (welcome, onboarding)
Content & Creative
- Positioning statement approved
- Message map created
- Ad creatives produced (3+ static, 1+ video per platform)
- Press release / media kit ready
- Social media content calendar (2 weeks)
Launch Week
- Ads activated (Google, Meta, TikTok)
- PR distributed
- Social media posts published
- Influencer activations live
- Team monitoring real-time dashboards
- Daily standup: metrics review
Post-Launch (weeks 1-4)
- Daily: CPA, ROAS, conversion rates by channel
- Weekly: A/B test results, creative performance
- Week 2: First optimization pass (kill underperformers)
- Week 4: Full performance report + next quarter plan
- Ongoing: user feedback collection, NPS, support tickets
Common Launch Mistakes
- ❌ Launching without analytics → flying blind
- ❌ All budget on day 1 → no data to optimize
- ❌ No post-launch plan → momentum dies
- ✅ Staged rollout: 10% → 30% → 100% over 2 weeks
🔧 Практика
Применить фреймворк к реальному продукту из одной из вертикалей (финтех, e-commerce, mobile app). Формат: Markdown-документ с таблицами.