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Чек-лист: GA4 Setup

Чек-лист - GA4 Setup

Полная настройка GA4 с нуля: от создания property до BigQuery export.

#template #analytics

1. Создание Property

  • Google Analytics → Admin → Create Property
  • Property name: [Company - Product]
  • Timezone: Asia/Almaty (UTC+6)
  • Currency: KZT

2. Data Streams

  • Web stream: [domain.kz]
  • Enhanced Measurement: включить все (page_view, scroll, outbound clicks, site search, video, file download)
  • iOS stream (если есть приложение)
  • Android stream (если есть приложение)

3. Data Settings

  • Data Retention: 14 months (Admin → Data Settings → Data Retention)
  • Google Signals: Enable (Admin → Data Settings → Data Collection)
  • Acknowledge data thresholding

4. GTM Integration

  • GTM container установлен на сайт (head + body)
  • GA4 Configuration Tag создан (Measurement ID: G-XXXXXXX)
  • Trigger: All Pages
  • Preview Mode: события firing correctly

5. Key Events (Conversions)

  • Mark as Key Event: purchase (или lead, sign_up - зависит от бизнеса)
  • Configure conversion value (dynamic value for e-commerce)
  • Verify in Realtime report

6. Custom Events (через GTM)

  • Определить event schema (Шаблон - Tracking Plan (Event Schema))
  • Создать dataLayer pushes (разработчики)
  • Создать GTM tags + triggers для каждого события
  • Протестировать в Preview Mode

7. Filters & Exclusions

  • Internal traffic filter: Data Streams → Web → Define internal traffic → IP ranges
  • Developer traffic filter (если есть staging)
  • Enable filter in Data Settings → Data Filters

8. Referral Exclusions

  • Data Streams → Web → Configure tag settings → List unwanted referrals
  • Исключить payment gateways: kaspi.kz, epay.kkb.kz, paybox.money

9. Cross-Domain (если несколько доменов)

  • Data Streams → Web → Configure tag settings → Configure cross-domain
  • Добавить все домены

10. Google Ads Link

  • Admin → Product Links → Google Ads → Link
  • Enable auto-tagging in Google Ads

11. BigQuery Export

  • Admin → Product Links → BigQuery → Link
  • Select GCP project
  • Frequency: Daily (streaming = costly)
  • Verify: BigQuery dataset appears after 24 hours

12. Audiences

  • Create audience: All Users
  • Create audience: Purchasers (event: purchase)
  • Create audience: High-value users (LTV > threshold)
  • Link audiences to Google Ads (for remarketing)

13. Verification

  • Realtime report shows events
  • DebugView shows correct parameters
  • Test conversion: complete a purchase → appears in Key Events report
  • Check BigQuery: data flowing after 24 hours

Связанные заметки