A marketing and analytics curriculum

Want to take on advertising and analytics projects? Begin with the Start track: every step is a lesson, a task and a result for your portfolio. The other lessons are a library for specific problems.

Begin the 6-week Start track →Browse the lesson library

Know the basics? Take the foundations quiz →RU

Every lesson is available in English and in Russian.

The library. Lessons: 210, modules: 20. Search for a problem or open a module.

Find a lesson

Module

Lessons found: 210

Looking for project writeups? See the Wiki →

Module 01 / lessons: 16Marketing as a system

Module 02 / lessons: 7Market research and analytics

Module 03 / lessons: 12Product and positioning

Module 04 / lessons: 15The digital ecosystem

Module 05 / lessons: 10Content and creatives

Module 06 / lessons: 10Paid traffic

Module 07 / lessons: 10SEO and organic traffic

Module 08 / lessons: 10SMM and community

Module 09 / lessons: 10Email, CRM and retention

Module 10 / lessons: 15Web analytics and GTM

Module 11 / lessons: 10Mobile analytics and attribution

Module 12 / lessons: 10Product analytics and BI

Module 13 / lessons: 10Server-side and API integrations

Module 14 / lessons: 10Growth hacking and experiments

Module 15 / lessons: 10Strategy and marketing management

Module 16 / lessons: 10Performance marketing by industry

Module 17 / lessons: 10AI in marketing

Module 18 / lessons: 10Assessment and testing

Module 19 / lessons: 5Freelance and first projects

Module 00 / lessons: 10Onboarding and navigation